Meet the designer: Daughters of Simone

As one might hope and expect, Brit and Ashley, the ladies behind the Daughters of Simone bridal collection, 100% embody the free-spirited, laid-back vibe of the brand. It's no surprise that they're warm, welcoming, and the kind of gals you just want to spend a lazy weekend with - but it's also clear that they're dedicated to their vision of encouraging brides to flaunt their personal style, and that a lot of hard work goes into that. Their chill dresses are the perfect option for outdoor, woodsy, festival, barn weddings - what's not to love! Read on to hear more from designer Brit:

Why did you decide to design wedding dresses?

It really came down to that I felt this total disdain towards the wedding industry and it was affecting how I viewed marriage. I started to question those feelings and ask myself if there was another way to do it. The more searching I did, the more I realized that a lot of people felt this way but there wasn't anything for them. It was an Oprah "ah ha" moment if you will. I wanted to be a part of the change. I wanted women and men to see that you could be love, get married, and completely do it your way.

Where do you find inspiration?

The first gown I ever designed was inspired by my own mother 1970's shoulder baring gown. At the time this style was perceived as extremely rare and unique.

Can you take us through your design process?

For being someone that never went to fashion design school my process is presumably very different than one would expect. Much of my process comes down to pulling imagery from Pinterest and style icons I admire, then creating sketches of my ideas. There's usually some blaring female vocals playing in the background (Florence, Brandie Carlie, Janis etc) and droopy lit candles. I have to be completely alone and totally focused in order to let my creativity flow. 

What is the hardest part of making wedding dresses by hand?

Luckily we have amazing seamstresses who help us with our gowns but I will say, back in the day, when I was reconstructing vintage there was something magical about seeing the gown transform. We would chop out an entire back of a gown or snip off the sleeves. The gown would almost instantaneously become new again. 

Where do the names of your dresses come from?

Literally everywhere. Some are after family members and friends, others are inspired by places I've been, characters in stories I grew up reading and musicians I admire. 

What is the best part of your job?

Making a living off being creative. I can't think of a greater career goal. 

If you could dress anyone for their wedding, who would it be and why?

No doubt, one of the Olsen twins. I could have my heart attack after that.

What are your goals for the brand?

To continue to grow and evolve into a brand that we are proud of. 

What was your first job?

My very first job was a model home tour guide at the age of fifteen. I would head over to one of my dad's new housing projects, dressed up in ill fitting "appropriate office clothes" and walk patrons through houses. They had me filling paperwork and other secretarial tasks. It was an interesting choice for me...

Do you have any rituals when you design?

Red wine - candles - recently 'Alabama Shakes'.

What is the biggest obstacle you’ve overcome during your time as a designer?

Trying to stick to my gut instinct. 

How do you want a bride to feel when she wears one of your designs?

Comfortable, completely herself, beautifully confident.

What's the best piece of business advice you've received?

That if you don't ask, the answer will always be "no." We live by that statement (!)

What are three things you couldn't live without?

Peanut butter, Bob Dylan records, sequins, my Saturday jeans... Did I mention my husband? Oops. Haha.

Do you have any advice for ladies currently in the search for their wedding dress?

This is your "me moment;" focus on what *you* want out of a gown and stay true to your own personal style. Don't get caught up in what others may want/need. Very important!